Era of Social Media Analytic Tools: A New Approach
Data is a word plays a vital role in every kind of aspects. In earlier days data can be expressed manually through communication channels. Day by day technology is enhanced in various etiquette. As per trends, technology is directly proportional to the data. Data will be transmitted from source to destination by using communication channel at wide range massively. The massive data is produced at the moment by using social media, as per today’s technology. Data communication will be passing through internet by adopting various kinds of several media platforms (Face book, twitter, snap chat). Raw data is in the form of unstructured where it moves to social media platforms. Unstructured data is unreadable in nature. To overcome this factor Social Media Analytics (SMA) is a weapon to organize the unstructured data into the manner of structured. To perform the analysis on the unstructured data, need to adopt different analytics tools. Among the different analytical tools, Tanagra is the best optimized tool to organized and analyzed the unstructured data and produces the users concerned data.
Keywords: Structured Data, Unstructured Data, Social Media, Social Media Analytics
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