The precious data from online origin has developed into a extended research. The mass media and news media provides the daily events to the common people. Huge amount of information is been achieved by an online social media suchlike Twitter, which contains more information about news-associated content. It is necessary to find a way to filter noise, for these resources to be useful and grab the content that is depend on the similarity to news media. Despite after the noise is eliminated the excessive data still remain in the data so it is essential to prioritize it for utilization. We are introducing three factors for prioritization. The unsupervised technique finds the news topics that are common in the pair of social media and news media, and then ranks them by the applicability factors such as MF, UA and UI. Initially the temporal prevalence of the appropriate topic in news media focus (MF). Secondary the temporal prevalence of the appropriate topic in social media illustrates the user attention (UA). Finally the interconnection among the social media users who specify this topic demonstrates the power of the society who is discussing; it is termed as the user interaction (UI).