In the modern world, growth is a factor every company seeks for, And Growth is
determined by the amount of revenue they generate, the number of consumers they satisfy etc. For
product based companies, achieving Greater number of sales is their key objective. And it achieved by
understanding customers’ requirements, employing various marketing strategy, carrying out relevant
analysis, advertisement etc., and all of these factors pose a great challenge for every enterprise and
companies around the world, but foremost understanding the customers interest is the greatest challenge
of all. Every time we step into a mall or Exhibition, It is the natural tendency of a person to spend more
time with the object that meets their interest, but till now we have never kept the track of the interaction
between the consumers and product with respect to time. In our project, with the help of wireless
communication & ubiquitous sensors such as RFID and proper GUI, we are developing a consumer
interest tracking device which is capable of gathering valuable information regarding time spent by an
individual at various stores, Products in an exhibition or shopping mall. Based on the information
collected we determine the interest of consumer, which in turn help the company to manufacture better
products, take smarter decisions and ensure a safer future for the enterprise. The information gathered is
made available for real-time monitoring, or can be stored for future analysis